What I'm building
Startups, products and projects.
Fleur Babes
Kuala Lumpur's tech-first florist studio, blending digital innovation with local creativity.
fleurbabes.com
CodeSantai
A learning hub for non-IT builders to understand the fundamentals while building with AI.
Coming soon
Queuelah
QR queue management for businesses. Skip the line, manage the flow.
queuelah.com
Sela
AI assistant for freelancers. Invoices, quotes, receipts and client management.
heysela.com
Freelance OS
All-in-one freelance management system. Billing, projects and clients.
Sunset
Doploh
Personal finance, spending and goals.
Sunset
Writing
Guides and tips for freelancers.
Short, practical guides on becoming a better freelancer and building the life you want.
Read Soloers2k+ subscribers- 1Zero To Freelancer Roadmap
- 2Freelancing For Dummies
- 3Framework Berjaya Dalam Freelance
- 43 cara untuk dapatkan klien freelance pertama
- 5Berapa Caj Upah Freelance & Teknik Kiraannya
- 6Tak pasti nak tawar skill apa untuk mula freelance?
- 73 Ciri Portfolio Idaman Bakal Klien Freelance
- 83 kesilapan 'beginner' dalam freelance
- 93 Tips Caj Upah Freelance 10 Kali Ganda
- 10Awak ada apa-apa yang 'percuma'?
Elsewhere
Follow the build in public.
Get expert guidance to scope your product, plan costs and select the right architecture.
Most projects don't fail because the tech is hard.
They fail because founders don't know what to put in the MVP, how to keep users, or what the product will cost tomorrow.
I help you scope features for MVP and retention, spot the cost traps and pick the right architecture.
- Product and feature scope for MVP and user retention
- Cost-efficient architecture
- MVP strategy for speed & scale
- SaaS builds and AI automation
Fully booked until April 2026. Limited waitlist spots available.
DM on ThreadsSelected Client Work
Work I am proud to have contributed to.
Trusted by teams at Fortune 500 enterprises, leading Malaysian banks, leading local media brands, and high-growth product teams.
Fortune 500 Oil & Gas Enterprise
OutSystems enablement program
Improved platform adoption and delivery readiness by helping teams apply practical delivery patterns, cleaner module structure and more consistent development workflows.
20-30 participants per cohort, delivered twice
Leading Malaysian Bank
Technical Success Manager
Coached teams on engineering best practices and database design while supporting 10+ new apps and established a shared foundation app to standardize architecture, design styles and reusable components.
Supported 10+ new apps + 1 shared foundation app
Leading Malaysian Bank
OutSystems enablement program
Aligned teams on low-code delivery best practices, governance and implementation standards, reducing early-stage delivery confusion and improving handoff quality.
20-30 participants per cohort
Commerce SaaS Client
Multi-tenant architecture and POS engineering
Delivered a multi-tenant ecommerce and POS SaaS with Bluetooth printing, real-time WebSocket displays, loyalty, rewards, e-wallet and gift card flows, creating a unified commerce stack for daily operations.
Ecommerce + POS with real-time and payments capabilities
Instant Delivery Startup
Internal logistics management platform
Architected and delivered an internal logistics and order management system integrated with CRM, delivery scheduling and map routing, improving dispatch coordination, payment processing and delivery reliability.
Order management, payments, CRM, scheduling and map routing
Leading Malaysian Enterprise (Branch Operations)
Internal travel management system
Designed and implemented a branch-level travel operations system for booking, ticketing and invoicing, with recorded transactions exceeding RM 1 million in total processed value.
Booking workflows, passport upload for ticketing, receipts and invoice generation
Leading Esports Brand
Custom WordPress plugin development
Developed a custom WordPress plugin that verifies NFT ownership to unlock membership tiers, special pricing and early product access, plus a custom dashboard for membership operations.
NFT membership utilities for store access, tier pricing and admin dashboard workflows
Web3 Product Teams
Smart contract development
Delivered NFT staking infrastructure for Ethereum and Solana projects, allowing tokenized reward distribution from staked NFTs and supporting scalable campaign-style incentive programs.
Ethereum and Solana NFT staking flows
Blockchain Trading Client
DeFi arbitrage bot development
Implemented a bot-driven arbitrage system for BNB Chain DEX opportunities, combining automated detection with smart contract execution for faster, repeatable trading.
BNB Chain decentralized exchange arbitrage bot
Leading Local Media Brand
Frontend rebuild with AI LLM and community integrations
Built a new frontend news page that consumes data from a legacy WordPress JSON API, then integrated an AI chatbot search flow and community feed to improve discovery and reader engagement.
New news frontend consuming legacy WordPress JSON API + community feed
Local Social Platform
Product and platform engineering
Shipped an X/Threads-style platform across web and mobile with image uploads, posting, likes and bookmarks, delivering core engagement loops for community growth and retention.
Web + mobile social network build
Consumer Quiz Platform
Quiz game backend and admin management
Developed backend and admin tooling for a points economy, including withdrawals, spend flows (cash out or buy lives) and payout management, enabling scalable quiz operations.
Points economy, withdrawal flows and admin operations
Limited consulting slots
Planning to build your own system or SaaS?
I help teams de-risk scope, architecture and delivery before expensive mistakes happen.
30-min strategy call ➔ scope outline ➔ architecture plan.
Limited monthly slots. Next intake opens in May.
Book a strategy call