Syahmi Rafsanjani

I'm Syahmi.

CTO at Fleur Babes. Built Queuelah, building CodeSantai to help non-IT builders understand the fundamentals while building with AI.

What I'm building

Startups, products and projects.

Fleur Babes

Kuala Lumpur's tech-first florist studio, blending digital innovation with local creativity.

fleurbabes.com

CodeSantai

A learning hub for non-IT builders to understand the fundamentals while building with AI.

Coming soon

Queuelah

QR queue management for businesses. Skip the line, manage the flow.

queuelah.com

Sela

AI assistant for freelancers. Invoices, quotes, receipts and client management.

heysela.com

Freelance OS

All-in-one freelance management system. Billing, projects and clients.

Sunset

Doploh

Personal finance, spending and goals.

Sunset

Writing

Guides and tips for freelancers.

Short, practical guides on becoming a better freelancer and building the life you want.

Read Soloers2k+ subscribers

Elsewhere

Follow the build in public.

Fractional CTOMVP ConsultationDevelopment

Get expert guidance to scope your product, plan costs and select the right architecture.

Most projects don't fail because the tech is hard.

They fail because founders don't know what to put in the MVP, how to keep users, or what the product will cost tomorrow.

I help you scope features for MVP and retention, spot the cost traps and pick the right architecture.

  • Product and feature scope for MVP and user retention
  • Cost-efficient architecture
  • MVP strategy for speed & scale
  • SaaS builds and AI automation

Fully booked until April 2026. Limited waitlist spots available.

DM on Threads

Selected Client Work

Work I am proud to have contributed to.

Trusted by teams at Fortune 500 enterprises, leading Malaysian banks, leading local media brands, and high-growth product teams.

  • Fortune 500 Oil & Gas Enterprise

    OutSystems enablement program

    Improved platform adoption and delivery readiness by helping teams apply practical delivery patterns, cleaner module structure and more consistent development workflows.

    20-30 participants per cohort, delivered twice

  • Leading Malaysian Bank

    Technical Success Manager

    Coached teams on engineering best practices and database design while supporting 10+ new apps and established a shared foundation app to standardize architecture, design styles and reusable components.

    Supported 10+ new apps + 1 shared foundation app

  • Leading Malaysian Bank

    OutSystems enablement program

    Aligned teams on low-code delivery best practices, governance and implementation standards, reducing early-stage delivery confusion and improving handoff quality.

    20-30 participants per cohort

  • Commerce SaaS Client

    Multi-tenant architecture and POS engineering

    Delivered a multi-tenant ecommerce and POS SaaS with Bluetooth printing, real-time WebSocket displays, loyalty, rewards, e-wallet and gift card flows, creating a unified commerce stack for daily operations.

    Ecommerce + POS with real-time and payments capabilities

  • Instant Delivery Startup

    Internal logistics management platform

    Architected and delivered an internal logistics and order management system integrated with CRM, delivery scheduling and map routing, improving dispatch coordination, payment processing and delivery reliability.

    Order management, payments, CRM, scheduling and map routing

  • Leading Malaysian Enterprise (Branch Operations)

    Internal travel management system

    Designed and implemented a branch-level travel operations system for booking, ticketing and invoicing, with recorded transactions exceeding RM 1 million in total processed value.

    Booking workflows, passport upload for ticketing, receipts and invoice generation

  • Leading Esports Brand

    Custom WordPress plugin development

    Developed a custom WordPress plugin that verifies NFT ownership to unlock membership tiers, special pricing and early product access, plus a custom dashboard for membership operations.

    NFT membership utilities for store access, tier pricing and admin dashboard workflows

  • Web3 Product Teams

    Smart contract development

    Delivered NFT staking infrastructure for Ethereum and Solana projects, allowing tokenized reward distribution from staked NFTs and supporting scalable campaign-style incentive programs.

    Ethereum and Solana NFT staking flows

  • Blockchain Trading Client

    DeFi arbitrage bot development

    Implemented a bot-driven arbitrage system for BNB Chain DEX opportunities, combining automated detection with smart contract execution for faster, repeatable trading.

    BNB Chain decentralized exchange arbitrage bot

  • Leading Local Media Brand

    Frontend rebuild with AI LLM and community integrations

    Built a new frontend news page that consumes data from a legacy WordPress JSON API, then integrated an AI chatbot search flow and community feed to improve discovery and reader engagement.

    New news frontend consuming legacy WordPress JSON API + community feed

  • Local Social Platform

    Product and platform engineering

    Shipped an X/Threads-style platform across web and mobile with image uploads, posting, likes and bookmarks, delivering core engagement loops for community growth and retention.

    Web + mobile social network build

  • Consumer Quiz Platform

    Quiz game backend and admin management

    Developed backend and admin tooling for a points economy, including withdrawals, spend flows (cash out or buy lives) and payout management, enabling scalable quiz operations.

    Points economy, withdrawal flows and admin operations

Limited consulting slots

Planning to build your own system or SaaS?

I help teams de-risk scope, architecture and delivery before expensive mistakes happen.

30-min strategy call ➔ scope outline ➔ architecture plan.

Limited monthly slots. Next intake opens in May.

Book a strategy call